Rarely could a Rolex collector feel so - excuse me - made fun of as at the start of the Watches and Wonders Geneva 2022. Instead of new models, new innovations, Rolex actually comes - again - with a GMT-Master II in stainless steel. However, the Rolex novelty of the year is not adorned by a really improved movement or a slimmer case, but simply by a new bezel colour. Again!
Eight edges, fifty years
In 1972, when the watchmaking world was just at the beginning of the quartz crisis that was destroying its very existence, the decision was made in the tranquil town of Le Brassus, located in the even more tranquil Vallée de Joux, to do something conceivably impossible.